Phoebe Wahl
Award-winning illustrator, author, and surface designer
Phoebe's work spans children's picture books, editorial illustration, surface design, character design, sculpture, zines and comics, plus a separate shop, a Substack newsletter, and an active blog. Her bestsellers include Little Witch Hazel and Phoebe's Diary.
The before
Phoebe came to me after a decade of building her own portfolio sites on Wix. Each one had done a "totally adequate but never fully satisfying job" of representing her work, in her own words. The latest version was carrying an enormous body of work across many disciplines, and the navigation no longer reflected the breadth or coherence of what she was actually making. She wanted a site that felt organic and illustrative, simple to navigate, and homey enough to act as a real hub for her audience.
"It was so helpful to have someone outside my brain take the bones of my vision, and expand them beyond the rigid rules I'd set up in my brain over the years about what my website is supposed to look like."
—Phoebe Wahl
What we did
Working from her existing aesthetic and the sheer range of her body of work, I built a strategic Squarespace site that holds every part of her practice in one cohesive place. Together we:
Migrated from Wix to Squarespace, with a structure built to grow alongside her work over time
Organized her body of work into clear, browsable categories so collaborators and fans can navigate by what they're looking for, from picture books to surface design to sculpture
Built a featured book section that can spotlight her latest release, with a structure flexible enough to update as new books come out
Connected her Substack newsletter, blog, and existing shop site into a coherent hub, so visitors can find every part of her world from one place
Designed a custom visual identity built on her existing palette, with illustrative warmth that holds the playful spirit of her work without overwhelming the navigation
The Result
Phoebe now has a site that finally fits the breadth of what she's built. Over a decade of work, organized into a clear and curated archive, with room to keep growing as new books, new projects, and new directions come.
"Julie took my site into a whole new dimension. She was so receptive to my feedback and had so many fantastic ideas about how to organize my body of work."
—Phoebe Wahl
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