Web Design for Creative Entrepreneurs & Service Providers

Building aligned, values-centered websites that nurture your business and connect with clients you’re meant to serve.

Your business can thrive while staying true to your values.
An aligned website can help you get there.

You deserve a website that connects with the folks you’re most excited to help, guiding them from curious visitors to committed clients—while supporting your growth and creating ease in your business.

You’re ready for a website that supports your business, not one that adds to the overwhelm.

  • You want your website to reflect the heart of your work—who you are, who you serve, and how you help—but bringing that vision to life has been harder than you’d hoped.

  • You’ve sifted through endless advice on website strategy, only to feel more overwhelmed and unsure of where to begin.

  • You’ve tried building your site yourself, but it doesn’t feel like you. Templates fall flat, and the result hasn’t matched the depth and professionalism of your work.

  • Social media feels noisy and draining—you’re ready for a quieter, more intentional space to connect with your audience.

  • Every attempt to create your website so far has left you feeling stuck, and you’re ready for clarity, ease, and something that finally feels aligned.

Build connection, credibility, and clarity for the next phase of your business.

YOU’RE READY FOR A WEBSITE THAT:

  • Draws in the clients you’re most excited to work with—those who align with your vision and values.

  • Reflects the care, expertise, and heart you bring to your work.

  • Creates a seamless experience that makes your audience feel seen, understood, and ready to take the next step.

  • Supports your long-term goals, driving real results without compromising your vision.

the importance of alignment & connection

An aligned website can be a powerful tool in connecting with the folks you want to serve.

75%

of consumers judge a company’s credibility based on its website design

88%

of online consumers are less likely to return to a site after a bad experience

200%

increase in conversion rates can result from a well-designed user interface

Empathy and understanding are the roots of authentic connection—and the foundation of everything I do.

Hi there, I’m Julie.

I’m so glad you’re here.

I believe in the kind of work that leaves the world a little softer, a little brighter, and infinitely more human.

I work with creative, values-driven entrepreneurs and organizations who are redefining what it means to be successful. You’re not chasing an empire; you’re crafting a life that feels rich with purpose and aligned with what truly matters. I’ll help you create a digital home that reflects that vision—one that connects with your audience, supports your business, and holds space for the future you’re building.

With years of experience in brand strategy and web design, I’ll help you build solid digital foundations focused on strategy and heart. If you’re looking for a website that feels like you and enables you to reach the right clients, I’m here to help.

Introducing

The Aligned Website Experience

A custom-designed, values-driven website that reflects the heart of your brand, resonates with your dream clients, and grows with you every step of the way.

From DIY to deeply aligned

"After over a decade of scrapping together my own portfolio websites and never feeling fully satisfied, I finally hired a professional, and wow, was it worth it."

- Phoebe Wahl, award-winning illustrator, designer, & author

Your website is so much more than a digital business card

It represents the heart and values of your brand. It’s the quiet voice that invites clients in, and the 24/7 presence that speaks on your behalf.

It’s where your dream clients find the assurance they’re looking for, the ease that makes them feel at home, and the trust that nudges them to take the next step with you.

What would it mean for your work, for your time, for your peace of mind, to have that kind of online presence?

Everything you need for a website that feels true to you—and gets results

Included in every package

Custom Brand Strategy

This is where we’ll dive deep into the heart of your business. We’ll get crystal clear on your identity, audience, and message, so every choice we make aligns with the clients you’re meant to serve and positions you as a trusted guide in your field.


  • Strategy workbook to clarify your vision and values

  • 90-minute 1:1 strategy call to dig into the heart of your brand

  • Custom brand strategy blueprint to translate our insights into an actionable guide

Copywriting guides to connect and convert

Finding the right words can feel daunting, but these guides are here to make the process feel simple and clear. With step-by-step support, you’ll have everything you need to create messaging that feels like you and resonates with your audience.

  • Thoughtfully designed prompts to spark ideas

  • Tailored examples to inspire and guide you

  • Clear instructions for writing copy that connects and converts

Prefer not to write your own copy?
Full copywriting services are available as an add-on.

A website built to grow your business

Your website has the potential to be your most valuable business partner, working for you 24/7. Every page and feature is designed to:

  • Build trust from the first click, connecting with your ideal clients

  • Turn visitors into inquiries with an intuitive path to reach out

  • Deliver an accessible experience on mobile and desktop

SEO that helps your clients find you

A beautiful website only matters if it’s visible. That’s why I lay the foundation for visibility with essential SEO features, ensuring your ideal clients can discover you. This includes:

  • Meta descriptions for all pages

  • Alt text for every image

  • Setting up your Google My Business profile for local searches

  • Connecting Google Analytics for valuable insights

Training to empower you

Your website shouldn’t feel overwhelming. After launch, you’ll have access to a library of training videos that walk you through managing and updating your site. You’ll learn how to:

  • Update text and images effortlessly

  • Add new blog posts or portfolio items

  • Troubleshoot common issues

  • And more!

Tech support for a smooth launch

Your success matters to me, which is why I’ll be here for you beyond launch day. For 4 weeks post-launch, you’ll have my dedicated support to ensure everything runs smoothly and your site performs at its best. You’ll have support with:

  • Testing your site’s functionality across devices

  • Troubleshooting unexpected issues

  • Addressing any final tweaks or adjustments

  • Navigating any questions that come up post-launch

From Vision to Reality

A Case Study with Phoebe Wahl

The Client

Phoebe Wahl is an award-winning illustrator, author, and designer with a whimsical, heartfelt aesthetic loved by her devoted audience. She wanted a website that felt like a creative sanctuary—a digital space that could house her portfolio, reflect her brand’s warmth, and make shifting away from social media possible.

The Challenge

When Phoebe approached me, her DIY website wasn’t aligned with the level of professionalism and artistry she’s known for. She needed a site that served as both an archive of her work and an inviting platform to connect with her audience—one that directed followers to her shop and Substack while holding space for her evolving creative journey.

What we did

With a deep dive into her brand and audience, I worked with Phoebe to create a website that felt like an extension of her art. Together, we:

  • Designed a cohesive online archive that blends warmth and functionality, making it easy for visitors to explore her projects and connect.

  • Integrated her shop and Substack seamlessly, ensuring her audience could navigate all facets of her work effortlessly.

  • Built a structure with room to grow, supporting her long-term goal of reducing reliance on social media.

In her words

“Took my site into a whole new dimension!”

“Julie took the bones of my vision and expanded them beyond the rigid rules I’d set up in my brain over the years about what my website is supposed to look like. I was so blown away by how organized and speedy Julie was. She had so many fantastic ideas about how to organize my body of work and optimize my site overall. I can’t recommend her highly enough!”

— Phoebe Wahl, Illustrator, Designer, and Author

How it works

1. Start with clarity

Begin with a free 30-minute call where we’ll dive into your vision, goals, and any questions. Think of this as a no-pressure chat to see if we’re the right fit. If we click, we’ll get you booked in for your strategy and site build.

2. Alignment & action

Once booked, you’ll receive a questionnaire that helps me dive deep into the heart of your business. Then, in a 90-minute session, we’ll explore your goals, values, and the folks you serve. I’ll turn our insights into a tailored, actionable blueprint for moving forward.

3. Guided content prep

Whether you’re crafting content yourself with my high-converting copy guides or choosing full copywriting support, we’ll make sure your message is clear and compelling. And for visuals? Send over your professional photos, or let me curate premium images that fit your brand.

4. Bring it to life

With strategy and content in hand, I’ll design a website that reflects who you are and speaks directly to your audience. You'll have two rounds of revisions to make sure every detail feels just right.

5. Launch & learn

When your site is ready to go live, I’ll take care of a seamless launch. You’ll also receive a library of training videos so you can manage and update your site confidently.

6. Post-launch support

Following your launch, you’ll have 4 weeks of built-in support. From quick questions to tech troubleshooting, I’ve got you covered, so you can rest easy.

Package Options

Ready for a website that connects deeply with your ideal clients and supports your growth?

The Foundation Package

4 Pages

For service-based businesses with one or two core offerings, this package delivers a polished, professional website that highlights your expertise. It’s a streamlined solution for showcasing your work and connecting with dream clients, giving you the confidence to grow with clarity and ease.

    • Comprehensive brand strategy workbook

    • 90-minute strategy call

    • Custom strategy blueprint

    • High-converting copywriting guides for Home, About, Services, and Contact pages

    • 4-page, mobile-optimized, high-converting website with 2 rounds of revisions.

    • Additional pages: Custom 404, Privacy, and Terms & Conditions

    • Email newsletter signup form OR embedded Substack signup form

    • Branded Squarespace email newsletter template (if you don’t already have an email service)

    • SEO fundamentals to help your clients find you on Google

    • Website management training videos

    • 4 weeks of post-launch support

  • Content Preparation: 2-4 weeks

    Design: 2-4 weeks

  • $3200 USD

    Payment plans and add-ons available.

The Expansion Package

5-8 Pages

A dynamic solution for established businesses with multiple offerings. This package equips you with a strategic, high-converting website that showcases your services, connects deeply with your audience, and sets you up with tools to nurture and grow your community from day one.

  • Everything included in The Foundation Package

    Plus

    • High-converting copywriting guides for additional pages. For example, done-for-you services sales pages, 1:1 coaching sales pages, and course sales page.

    • Blog setup with up to 3 initial posts added

    • Integration with your CRM (or setup of Squarespace’s native CRM), if needed

    • Integration with your appointment scheduling tool, if needed

  • Content Preparation: 2-6 weeks

    Design: 4-8 weeks

  • $5400 USD

    Payment plans and add-ons available.

Need a little something extra?

Every business is unique, and your website should be too. These optional add-ons help ensure your site is tailored to your and your clients’ specific needs.

Custom Visual Branding

For those without existing visual branding, I’ll design a unique visual style that aligns beautifully with your brand and resonates with your audience.

  • Wordmark logo and variations

  • 5-color palette

  • Custom font pairings

$875

Curated Brand Imagery

If you don’t have professional photos for your business, I’ll hand-select from a library of thousands of premium styled photos and videos. Every selection is based on our strategy findings to ensure the images align perfectly with your brand’s personality and resonate with your target audience. Please note that you’ll still need 1-2 professional photos of yourself.

$260

Full-Service Copywriting

Words matter, and they can be the difference between a quick glance and a client who feels seen and understood. I’ll create high-converting, authentic copy that reflects the soul of your business and inspires action. You get a website that’s not just visually beautiful but speaks directly to the hearts of your ideal clients.

Starting at $2200 for 4 pages

Additional options:

online shop | ADDITIONAL WEB PAGES | SQUARESPACE COURSE INTEGRATION | CRM INTEGRATION | + MORE

Who is this typically a good fit for?

  • You have at least one proven service offering and are ready for a website that attracts clients who genuinely connect with your vision and values.

  • You want a website that converts and are excited to have a strategy-centered digital space to send your audience.

  • You want to grow your business intentionally, without relying on high-pressure tactics or shortcuts.

  • You value collaboration and are ready to work with a designer who wants to deeply understand the “what, how, and why” of your business, as well as the folks you serve.

“HOLY MOLY. I don't even know what to say. I mean...holy sh*t. The new website is AMAZING, just amazing. Like, above and beyond anything I could have imagined.”

- Laura Zander, ceo of madelinetosh & Jimmy Beans Wool

Frequently Asked Questions

  • I take on only 1 or 2 website projects each month, which allows me to give your brand focused attention and a faster turnaround. Because of this personalized approach, spots fill up quickly. I recommend reaching out 3-5 months in advance of your launch, but the best way to check my current availability is by filling out the inquiry form.

  • Your involvement is key to creating a website that truly reflects your brand and connects with your clients. We’ll begin with a comprehensive brand questionnaire, followed by a 90-minute strategy call to dive deep into your vision and goals. During the content preparation phase, you’ll gather images and complete the copywriting guides I provide (unless you've opted for full-service copywriting). Throughout the design process, you’ll have opportunities to review and provide feedback on revisions. By the time we launch, your website will feel authentically yours and ready to work for your business.

  • The time needed to prepare content depends on the size of your website and how comfortable you are with writing. Typically, clients spend around 2-4 weeks on this phase. You’ll have access to your brand strategy blueprint to refine your messaging, along with conversion-focused copywriting guides for your Home, Services, About, and Contact pages (along with other pages with The Expansion Package) to help you craft compelling copy. If you’d like additional support, I also offer full copywriting services to ensure your content fully represents your brand.

    You’ll also need to gather professional-level photos to give your site a professional look and feel. If you don’t yet have professional-level photos, I can support you by hand-selecting premium, curated images that match your brand as an add-on service. Please note that 1-2 professional-level headshots is still required if you are a service provider.

  • Yes! I offer branding services as an add-on, which include: wordmark logo and its variations, favicon, color palettes, and custom font pairings. We can discuss what you’ll need on our discovery call and subsequent strategy call.

  • Absolutely. All websites are designed to be responsive, ensuring they look and function beautifully on desktops and smartphones.

  • Definitely! One of the main reasons I design on Squarespace is to ensure you have full ownership of your site and the ability to make updates yourself. I’ll provide you with training so you feel confident adding and editing content as your business evolves. My goal is for you to feel empowered to manage your website independently—but if you ever need help with updates down the line, I’m available for ad hoc support as needed.

  • Yes. Packages can be paid in full or divided into structured payments:

    • 34% non-refundable deposit at booking

    • 33% at beginning of design period

    • 33% on project launch

  • Additional costs may include things like the website platform, domain fees, and third-party integrations, but I’ll outline everything before we start.

  • Your website will be built on Squarespace. I use Squarespace because it’s user-friendly, reliable, and gives you complete ownership over your site, making it easy for you to manage and update content as needed. Plus, with its built-in features and customizable design options, we can create a beautiful, professional website that truly reflects your brand.

Let’s bring your vision to life.

Together, we can create a website that amplifies your message and serves as a bridge to the clients who need you most. Start the process by filling out the inquiry form below—I can’t wait to collaborate with you.

Inquire Now

Thank you for stopping by! I’m so excited to connect with you. Before filling out the inquiry form, be sure to check out my services and add-on options.

Once you’ve submitted the form, I’ll review your information and get back to you within 2 business days to schedule a consultation call.

Need to get in touch about something else? Feel free to reach out directly at hello@milkparlordesign.com. Looking forward to chatting!

Julie Albrecht

Designer & Strategist